|本期目录/Table of Contents|

[1]郭 毅.数字化公共外交：实践困境、理论缺陷与伦理风险[J].未来传播(浙江传媒学院学报),2021,(05):38-45.
　GUO Yi.The Pitfalls of Digitalisation: Digital Public Diplomacy and Its Dark Side[J].FUTURE COMMUNICATION,2021,(05):38-45.
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数字化公共外交：实践困境、理论缺陷与伦理风险()
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《未来传播》（浙江传媒学院学报）[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2021年05期
页码:
38-45
栏目:
国际传播
出版日期:
2021-10-20

文章信息/Info

Title:
The Pitfalls of Digitalisation: Digital Public Diplomacy and Its Dark Side
文章编号:
2096-8418(2021)05-0038-08
作者:
郭 毅
重庆大学新闻学院,重庆 401331
Author(s):
GUO Yi
关键词:
公共外交;  社交媒体;  算法;  计算宣传;  虚假信息
分类号:
G206
DOI:
-
文献标志码:
A
摘要:
“数字化公共外交”是西方国家在对一百年来国际宣传和外交活动实践经验进行反思的基础上形成的,其核心是对公众和公意的发现与尊重。它反对传统公共外交的“独白模式”,提倡借助数字化的社交媒体平台并通过与公众互动和对话维持一国与其外国公众长期的和谐关系,营造有利于本国发展的外部舆论环境。然而数字化公共外交的效果不可高估,其在实践中不仅存在承诺与现实的巨大落差,也存在算法操控、虚假信息战、计算宣传等方面的伦理风险。其所崇尚的“参与式互动”终究只是一种理想化的乌托邦。

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备注/Memo

备注/Memo:
基金项目:教育部人文社科基金项目“基于新史料的抗战时期西方驻华记者研究”(20YJC860009); 2020年重庆大学中央高校基本科研业务费资助项目“当代西方新闻学术概念史研究”(2020CDJSK07PT11); 2021年重庆大学中央高校基本科研业务费资助项目“中国特色新闻学学术话语建设的探索与实践”(2021CDSKXYXW008)。
作者简介:郭毅,男,副教授,博士。
更新日期/Last Update: 2021-10-15