|本期目录/Table of Contents|

[1]章 宏,赵天娜.强弱关系视角下浏览健身帖对健身态度的影响研究[J].未来传播(浙江传媒学院学报),2023,(04):91-100.
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强弱关系视角下浏览健身帖对健身态度的影响研究()
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《未来传播》（浙江传媒学院学报）[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2023年04期
页码:
91-100
栏目:
城市与体育
出版日期:
2023-08-20

文章信息/Info

Title:
-
文章编号:
2096-8418(2023)04-0091-10
作者:
章 宏; 赵天娜
(浙江大学传媒与国际文化学院,浙江杭州310058)
Author(s):
-
关键词:
社交媒体;  身体形象;  健身帖;  健身态度;  强弱关系
分类号:
G806
DOI:
-
文献标志码:
A
摘要:
研究基于强弱关系理论,以微信为主要研究对象,探讨社交媒体上的社会关系强度如何影响用户浏览健身帖的行为与健身态度之间的联系,以帮助人们利用社交媒体来形成积极的健身态度。通过对241位微信用户的问卷调查和11位微信用户的深度访谈,研究发现:社交媒体用户浏览的健身帖数量越多,其健身态度越积极。社交媒体用户与发帖人的关系越强,发帖人发布的健身帖越能推动用户形成积极的健身态度。这是因为社交媒体用户往往更关注并信任强关系的发帖人发布的健身帖,并对涉及这类发帖人身体形象重大改变的健身帖更感兴趣,而用户与这类发帖人的相似性背景以及社交媒体上的健身氛围等因素都会促进用户浏览健身帖的行为对积极的健身态度的影响。

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备注/Memo

备注/Memo:
基金项目:中央高校基本科研业务费专项资金项目“媒介与社会:媒介化时代公共传播的实践、价值和伦理规范”(S20230096)。
作者简介:章宏,女,副教授,博士生导师; 赵天娜,女,博士研究生。
更新日期/Last Update: 2023-08-15