|本期目录/Table of Contents|

[1]邱鸿峰.走向双向对称:新闻业与公关业的场域关系建构[J].未来传播(浙江传媒学院学报),2021,(05):75-80.
 QIU Hongfeng.Investigating the PR-Journalism Relationship from the Perspective of Personal Influence Model[J].FUTURE COMMUNICATION,2021,(05):75-80.
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走向双向对称:新闻业与公关业的场域关系建构()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2021年05期
页码:
75-80
栏目:
媒介社会
出版日期:
2021-10-20

文章信息/Info

Title:
Investigating the PR-Journalism Relationship from the Perspective of Personal Influence Model
文章编号:
2096-8418(2021)05-0075-06
作者:
邱鸿峰
厦门大学新闻传播学院,福建厦门361005
Author(s):
QIU Hongfeng
关键词:
个人影响模式 公关业 新闻业 场域关系 职业认同
分类号:
G210
DOI:
-
文献标志码:
A
摘要:
在社交媒体时代,个人影响仍然是我国公关业者与记者互动的主要模式。个人影响虽然能够促使记者更积极地使用公关信源,但并不意味着记者对公关业者以及公关社会角色的认同。记者与公关业者应该共同致力于双向对称的个人影响,促进场域关系的健康发展。

参考文献/References:

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[13] Zhang, S. I.(2009).What's wrong with Chinese journalists? Addressing journalistic ethics in China through a case study of the Beijing Youth Daily. Journal of Mass Media Ethics, 24(2-3):173-188.
[14] Falconi, T. M. Personal influence model. Retrieved July 7, 2021, from https://instituteforpr.org/personal-influence-model/.
[15] Toth, E.(2007). The future of excellence in public relations and communication management: Challenges for the next generation. London: Lawrence Erlbaum.

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备注/Memo

备注/Memo:
基金项目:福建省以马克思主义为指导的哲学社会科学学科基础理论研究项目“社交媒体时代公关实践对新闻媒体意识形态主导权的影响研究”(FJ2018MGCA043)。
作者简介:邱鸿峰,男,教授,博士。
更新日期/Last Update: 2021-10-15