|本期目录/Table of Contents|

[1]何明敏,张 隽.“新”就是“好”?——人工智能音箱广告的批评话语分析[J].未来传播(浙江传媒学院学报),2022,(04):62-70.
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“新”就是“好”?——人工智能音箱广告的批评话语分析()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2022年04期
页码:
62-70
栏目:
网络文化
出版日期:
2022-08-20

文章信息/Info

Title:
-
文章编号:
2096-8418(2022)04-0062-09
作者:
何明敏1张 隽2
1.浙江大学传媒与国际文化学院,浙江杭州 310000; 2.福建教育学院,福建福州350015
Author(s):
-
关键词:
AI 智能音箱 美好新世界 批判话语分析 新媒介
分类号:
G206.2
DOI:
-
文献标志码:
A
摘要:
文章聚焦智能音箱家居广告营销语,旨在从传播者视角来探究新媒介被推送的过程。通过批判话语分析,研究发现无论是绝对化、拟人化及比喻化的文本手法策略,还是生活艺术家、贴心陪伴者、专业教育家和全能大管家的媒介形象塑造,传播者的策略是把“美好”建立在当下社会中的种种痛点和新技术的应用上,试图搭建智能音箱的使用与“美好新世界”的因果关系。在这个过程中,营销语实际上是用“新”替换“好”,形成了一个“新就是好”的虚假观念。

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备注/Memo

备注/Memo:
作者简介:何明敏,女,博士研究生; 张隽,男,文学博士,讲师。
更新日期/Last Update: 2022-08-15