|本期目录/Table of Contents|

[1]纪荔.软实力传播及效果衡量新论[J].浙江传媒学院学报,2017,(01):9-16.
 Ji Li.New Considerations on the Measurement of the Dissemination and Effect of Soft Power[J].SAMSON,2017,(01):9-16.
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软实力传播及效果衡量新论()
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《浙江传媒学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2017年01期
页码:
9-16
栏目:
媒介理论研究
出版日期:
2017-02-15

文章信息/Info

Title:
New Considerations on the Measurement of the Dissemination and Effect of Soft Power
文章编号:
1008-6552(2017)01-0009-08
作者:
纪荔
澳大利亚麦考瑞大学 媒体传播与文化研究学系,悉尼,2122
Author(s):
Ji Li
关键词:
软实力 软实力效果 权力 大数据分析法 多学科方法论框架 话语分析 定性分析法 定量分析法
分类号:
G206
DOI:
-
文献标志码:
A
摘要:
软实力已作为提升国家实力的发展战略之一,广泛地应用于公共外交和塑造国家形象的实践中。西方学术界对软实力这一概念提出诸多质疑与争论。不管是在学术界还是公共外交实践中,对软实力效果的评估主要局限于“主体中心论”。作者在文中通过对软实力概念的起源——现实主义传统下的权力概念进行了回顾与阐述,为理解和分析软实力提供了一个理论框架。同时,作者综述了现存西方文献中对软实力效果研究的主要研究方法,并借鉴计算机科学、公共关系学与市场学的研究方法,构建了以“客体为中心”的衡量软实力效果的新的理论与方法论框架。

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相似文献/References:

[1]吴潮.文化软实力传播效能的思考 ——以伦敦奥运会开幕式为个案[J].浙江传媒学院学报,2012,(06):29.
[2]Christabelle He Shimin,陶冶 译.中国武侠电影与中国软实力在新加坡[J].浙江传媒学院学报,2014,(02):89.

备注/Memo

备注/Memo:
作者简介:纪荔,女,讲师,博士。
更新日期/Last Update: 2017-02-15