|本期目录/Table of Contents|

[1]张鹏.明星的电影表演、社会表演与票房收入——基于国产电影的实证分析[J].未来传播(浙江传媒学院学报),2017,(01):82-90.
 Zhang Peng.Celebrities'Film Performance, Society Performance and Box Office ——The Positive Analysis of Chinese films[J].FUTURE COMMUNICATION,2017,(01):82-90.
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明星的电影表演、社会表演与票房收入——基于国产电影的实证分析()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2017年01期
页码:
82-90
栏目:
文化产业
出版日期:
2017-02-15

文章信息/Info

Title:
Celebrities'Film Performance, Society Performance and Box Office ——The Positive Analysis of Chinese films
文章编号:
1008-6552(2017)01-0082-09
作者:
张鹏
浙江传媒学院 管理学院,浙江 杭州,310018
Author(s):
Zhang Peng
关键词:
明星效应 电影表演 社会表演 票房收入 正向影响
分类号:
J992
DOI:
-
文献标志码:
A
摘要:
分析明星通过电影表演和社会表演影响票房收入的效应,以2012—2015年上映的396部国产电影为样本作实证检验,结果表明:(1)明星电影表演因素中,明星主演电影的历史票房对票房收入具有显著的正向影响效应;(2)明星社会表演因素中,电影宣发期内和宣发期外明星的媒体曝光度都对票房收入具有显著的正向影响效应,且社会表演的作用大于电影表演;(3)明星的电影表演和社会表演不存在互补关系。

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备注/Memo

备注/Memo:
作者简介:张鹏,男,副教授。
更新日期/Last Update: 2017-02-15