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[1]李赛可.美国报业收割现象的双重解读[J].未来传播(浙江传媒学院学报),2014,(04):101.
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美国报业收割现象的双重解读()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2014年04期
页码:
101
栏目:
传播实务
出版日期:
2014-08-15

文章信息/Info

Title:
-
作者:
李赛可;
Author(s):
-
关键词:
收割战略美国报业收割技术近视裁员民主
分类号:
G219712
DOI:
-
文献标志码:
A
摘要:
在美国,许多报纸在行业发展困境中采取了"收割战略"(Harvest Strategy),即以压缩版面、减少出版频次与发行区域、大规模裁员等手段降低成本来维持一定利润空间,但是这些收割手段也使得美国报业新闻资源受侵蚀,报道能力收缩。收割战略对于报业乃至新闻业发展而言,究竟是救亡图存,还是自我毁灭?现实情况往往并非这种简单的二分法所能概括。对美国报业收割现象的探讨,对于同样开始经历发展低谷的我国报业如何发展以及转型升级将会有一定借鉴性。文章在分析报业收割战略具体实施手段的基础上,从经营管理与社会功能两个视角来探讨美国报业收割现象及其对于新闻业的影响。

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备注/Memo

备注/Memo:
作者简介:李赛可,女,新闻传播学博士生。(浙江大学传播研究所,浙江 杭州,310028)
更新日期/Last Update: 1900-01-01