|本期目录/Table of Contents|

[1]闻 宇,朱春阳.跨国企业如何通过沟通消解外来者劣势?——对美国封禁TikTok事件的历时分析(2019-2024)[J].未来传播(浙江传媒学院学报),2024,(04):63-73.
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跨国企业如何通过沟通消解外来者劣势?——对美国封禁TikTok事件的历时分析(2019-2024)()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2024年04期
页码:
63-73
栏目:
国际传播
出版日期:
2024-08-20

文章信息/Info

Title:
-
文章编号:
2096-8418(2024)04-0063-11
作者:
闻 宇朱春阳
(复旦大学新闻学院,上海 200433)
Author(s):
-
关键词:
TikTok 跨国企业 外来者劣势 危机沟通策略 情境危机沟通理论
分类号:
G206.2
DOI:
-
文献标志码:
A
摘要:
在全球化背景下,跨国经营为企业提供了扩大市场的机会,但同时也面临着外来者劣势的挑战,企业常遭遇东道国市场的打压和政府的严格规制。对外来者劣势的研究主要集中于国际商务领域,文章引入沟通视角,关注跨国企业面临政府规制的危机沟通策略。文章使用纵向单案例研究法和话语分析法,对美国封禁TikTok事件进行历时分析。基于情境危机沟通理论,研究发现:面对政府规制这类外来者劣势,TikTok主要采取否认型和支撑型沟通策略。一方面,对政府规制的核心问题进行改进和沟通,获得其经营合法性; 另一方面,通过承担企业社会责任,塑造企业形象,影响利益相关者的看法,克服外来者劣势。文章可丰富与补充跨国企业克服外来者劣势以及危机沟通策略的相关研究,为跨国企业的经营提供一些启示。

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备注/Memo

备注/Memo:
作者简介:闻宇,女,博士研究生; 朱春阳,男,教授,博士生导师。
更新日期/Last Update: 2024-08-15