|本期目录/Table of Contents|

[1]牛静,刘翠红.社交媒体使用中印象管理与公众的自尊、自我监控之实证研究[J].未来传播(浙江传媒学院学报),2019,(05):2-11.
 Niu Jing & Liu Cuihong.An Empirical Study of Impression Management, Public Self-Esteem and Self-Monitoring in the Usage of Social Media[J].FUTURE COMMUNICATION,2019,(05):2-11.
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社交媒体使用中印象管理与公众的自尊、自我监控之实证研究()
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《未来传播》(浙江传媒学院学报)[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:
2019年05期
页码:
2-11
栏目:
媒介社会
出版日期:
2019-10-31

文章信息/Info

Title:
An Empirical Study of Impression Management, Public Self-Esteem and Self-Monitoring in the Usage of Social Media
文章编号:
1008-6552(2019)05-0002-10
作者:
牛静刘翠红
华中科技大学 新闻与信息传播学院,湖北 武汉,430074
Author(s):
Niu Jing & Liu Cuihong
关键词:
印象管理 自尊 自我监控 印象动机 印象建构
分类号:
G206.2
DOI:
-
文献标志码:
A
摘要:
在现实交往中,自尊和自我监控是影响个人印象管理的重要因素。本文通过问卷调查法,探讨在社交媒体上的人际交往中,影响个人印象动机和印象建构的因素。应用SPSS和AMOS对收集到的数据进行相关分析、多元方差分析以及结构方程建模分析。研究发现自尊对公众在微信朋友圈的印象动机有正向预测性,对印象建构没有直接影响; 自我监控与印象管理的关系在微信朋友圈中并不显著。这一发现表明用户在社交媒体上的印象管理有别于现实环境中的印象管理。

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备注/Memo

备注/Memo:
基金项目:本文系中央高校基本科研业务费资助的华中科技大学重大交叉培育项目“新媒体环境下传播伦理的困境、悖论与建构”(2019WKCDJC018)的成果。作者简介:牛静,女,教授,博士生导师。刘翠红,女,硕士研究生。
更新日期/Last Update: 2019-10-15