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[1]修利超张帆赵仑.认知神经视域下不同收视率影视节目的观看效果——来自额区EEG 偏侧化指标的证据[J].未来传播(浙江传媒学院学报),2018,(01):14-17.
　Xiu Lichao,Zhang Fan & Zhao Lun.The Cognitive and Neural Effects of Viewing Different Audiovisual Programs: Evidence from the Laterality Index of Frontal EEG[J].FUTURE COMMUNICATION,2018,(01):14-17.
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认知神经视域下不同收视率影视节目的观看效果——来自额区EEG 偏侧化指标的证据()

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《未来传播》（浙江传媒学院学报）[ISSN:2096-8418/CN:33-1334/G2]

卷:
期数:: 2018年01期

页码:: 14-17

栏目:: 智能传播

出版日期:: 2018-02-15

文章信息/Info

Title:: The Cognitive and Neural Effects of Viewing Different Audiovisual Programs: Evidence from the Laterality Index of Frontal EEG

文章编号:: 1008-6552(2018)01-0014-04

作者:: 修利超张帆赵仑; 修利超,北京师范大学新闻与传播学院,北京,100875；张帆,浙江大学计算机科学与技术学院,浙江杭州,310000；赵仑,北京师范大学珠海分校用户体验与脑认知研究所,广东珠海,519000

Author(s):: Xiu Lichao; Zhang Fan & Zhao Lun

关键词:: 传播效果; 脑电; 额区EEG偏侧化

分类号:: G206

DOI:: -

文献标志码:: A

摘要:: 近年来传播效果的研究出现了基于认知神经科学方法的新趋势。本研究采用额区EEG偏侧化指标考察了高、低收视率的影视节目的观看过程,发现该指标能够明显区分两组之间的差异,高收视率组诱发出了明显更高水平的额区EEG偏侧化水平,意味着相对于低收视率组,它们更能诱发受众的趋近性情绪。这一结果说明FEA具有良好的区分效度,能够支持FEA作为传播效果评价的一个客观指标。

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