[1]李 靓.国外消费类期刊数字化产品发展研究[J].未来传播(浙江传媒学院学报),2015,(03):48-49.
Li Liang.On the Development of Digital Product of Overseas Consumer Magazines[J].FUTURE COMMUNICATION,2015,(03):48-49.
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国外消费类期刊数字化产品发展研究(
)
Li Liang.On the Development of Digital Product of Overseas Consumer Magazines[J].FUTURE COMMUNICATION,2015,(03):48-49.
)《未来传播》（浙江传媒学院学报）[ISSN:2096-8418/CN:33-1334/G2]
- 卷:
- 期数:
- 2015年03期
- 页码:
- 48-49
- 栏目:
- 出版研究
- 出版日期:
- 2015-08-19
文章信息/Info
- Title:
- On the Development of Digital Product of Overseas Consumer Magazines
- 分类号:
- G237.5
- DOI:
- -
- 文献标志码:
- A
- 摘要:
- 技术环境特别是数字化信息技术革命的推进,使整个传媒业进入到新旧媒体共存的时代。消费类期刊数字化产品是消费类期刊企业目前以及未来很长一段时间的重点投入方向。文章从国外消费类期刊数字化产品发展现状、广告与发行以及产品生产、产品结构三个层面出发,全面描绘国外消费类期刊数字化产品发展的概况,通过数据和案例分析加以佐证,旨在为我国消费类期刊产业的发展提供借鉴。
参考文献/References:
[1][美]罗杰·费德勒.媒介形态变化[M].北京:华夏出版社,2000:19.
[2]Going Mobile: How Publishers Are Solidifying Strategies and Adapting to the Mobile Market 2010 digital survey[R].ABC,2010:3.
[3]Affinity reports dramatic shifts in magazine readership.(2011). Affinity American Magazine Study. Retrieved from.http://www.affinityresearch.net/americanmagazinestudy.html.
[4]Bob Sacks. Print is not Dead, but Most of the Magazine Industry will be Digital in 2020[EB/OL].Publishing Executive. http://www.pubexec.com/blog/print-not-dead-but-most-magazine-industry-digital-2020.
[5]FIPP. World magazine trends 2014/2015[R].Paris:FIPP,2014:5.
[6]Ed Coburn. Top Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine[EB/OL].http://www.mequoda.com/articles/digital-magazine-publishing/5-top-digital-magazine-publishing-articles,2014-12-16.
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备注/Memo
- 备注/Memo:
- 作者简介:李 靓,女,管理学博士。
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